With the deep analysis of the above alternatives, it is suggested that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as investors are willing to invest more in business with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by developing particular short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Vandelay Industries Inc need to perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its revenue.
• Evaluate the current target market in addition to the marketplace section which is not include in the company's circle.
• Analyze the present financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to handle. Get most favorable companies with a strong dedication to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Vandelay Industries Inc values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Vandelay Industries Inc as a company producing healthy items has actually been built under midterm plan and now the company might move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
