With the deep analysis of the above alternatives, it is recommended that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors are willing to invest more in business with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented effectively by developing particular short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Tom Tierney At Bain Co C must perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its earnings.
• Analyze the present target market in addition to the market section which is not include in the company's circle.
• Examine the existing financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Tom Tierney At Bain Co C worths and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste element, as the base for the Tom Tierney At Bain Co C as a business producing healthy products has been developed under midterm strategy and now the business could move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
