With the deep analysis of the above alternatives, it is advised that the business must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs also, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by developing specific short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy The Procter Gamble Company Investment In Crest Whitestrips Advanced Seal must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its earnings.
• Examine the current target market along with the marketplace segment which is not include in the company's circle.
• Analyze the existing financial data to measure the amount that ought to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to handle. Get most favorable companies with a strong dedication to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about The Procter Gamble Company Investment In Crest Whitestrips Advanced Seal worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the The Procter Gamble Company Investment In Crest Whitestrips Advanced Seal as a business producing healthy products has actually been developed under midterm plan and now the business might move towards taste aspect too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
