With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as investors want to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be carried out successfully by establishing certain short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan The Kelloggs Spc Calculator should perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create the majority of its revenue.
• Evaluate the current target audience as well as the marketplace segment which is not include in the business's circle.
• Evaluate the existing financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Obtain most favorable companies with a strong dedication to health, to develop the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about The Kelloggs Spc Calculator worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the The Kelloggs Spc Calculator as a company producing healthy products has been developed under midterm plan and now the business might move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
