With the deep analysis of the above alternatives, it is suggested that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and ingenious products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs also, as financiers want to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be executed successfully by establishing specific short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan The Dark Side Of Information Technology ought to carry out numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its revenue.
• Analyze the present target audience as well as the marketplace section which is not consist of in the business's circle.
• Evaluate the existing financial data to measure the amount that should be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to construct the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about The Dark Side Of Information Technology values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the The Dark Side Of Information Technology as a company producing healthy items has actually been constructed under midterm strategy and now the company could move towards taste factor as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
