The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Surveymonkey In 2014 has an experience of about 140 years, making it possible for business to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Surveymonkey In 2014 has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of baby foods, animal food, confectionary items, beverages etc. Famous brands of Surveymonkey In 2014 consist of; Maggi, Kit-Kat, Nescafe, etc.
• Surveymonkey In 2014 has big quantity of costs on R&D as compare to its rivals, making the business to introduce more ingenious and healthy items. This development provides the business a high competitive position in long term.
• After adopting its NHW Technique, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Surveymonkey In 2014.
• Surveymonkey In 2014 is a well-known brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of easy market adoption of different brand-new brand names of Surveymonkey In 2014.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Surveymonkey In 2014 customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Surveymonkey In 2014 as a company selling healthy and healthy products.
Opportunities
• Introducing more health associated products allows the business to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Hence broadening the market towards establishing nations can increase the Surveymonkey In 2014 company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Surveymonkey In 2014 customers. Instructors can recommend their trainees to acquire Surveymonkey In 2014 items.
Threats
• Financial instability in countries, which are the possible markets for Surveymonkey In 2014, can develop several issues for Surveymonkey In 2014.
• Shifting of items from regular to much healthier, causes additional costs and can lead to decline business's revenue margins.
• As Surveymonkey In 2014 has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
