With the deep analysis of the above options, it is suggested that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs too, as financiers are willing to invest more in companies with substantial R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Surveymonkey In 2014 ought to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its income.
• Analyze the existing target audience along with the market segment which is not include in the business's circle.
• Analyze the current financial data to measure the amount that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Get most beneficial companies with a strong dedication to health, to construct the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Surveymonkey In 2014 worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Surveymonkey In 2014 as a company producing healthy products has been built under midterm strategy and now the business might move towards taste factor also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
