With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs as well, as investors are willing to invest more in business with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be carried out successfully by developing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Supply Chain Hubs In Global Humanitarian Logistics need to carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its revenue.
• Analyze the current target audience as well as the market segment which is not consist of in the business's circle.
• Analyze the present financial data to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to deal with. Obtain most favorable companies with a strong dedication to health, to develop the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Supply Chain Hubs In Global Humanitarian Logistics values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Supply Chain Hubs In Global Humanitarian Logistics as a company producing healthy items has been built under midterm strategy and now the company could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
