With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as investors want to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out successfully by developing particular short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Student Plays Fantasy Hockey B must carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its income.
• Analyze the existing target audience along with the marketplace section which is not include in the company's circle.
• Analyze the existing financial information to measure the amount that ought to be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Student Plays Fantasy Hockey B worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the Student Plays Fantasy Hockey B as a company producing healthy products has actually been developed under midterm plan and now the company might move towards taste element as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
