With the deep analysis of the above alternatives, it is suggested that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates also, as financiers want to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Statistical Quality Control For Process Improvement must perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its income.
• Analyze the current target audience along with the market sector which is not consist of in the company's circle.
• Examine the existing financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Statistical Quality Control For Process Improvement worths and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Statistical Quality Control For Process Improvement as a company producing healthy products has actually been developed under midterm strategy and now the business could move towards taste element as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
