The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Smoothpay Growing A Mobile Payment User Base has an experience of about 140 years, making it possible for business to much better perform, in different circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Smoothpay Growing A Mobile Payment User Base has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, pet food, confectionary products, beverages etc. Famous brands of Smoothpay Growing A Mobile Payment User Base consist of; Maggi, Kit-Kat, Nescafe, etc.
• Smoothpay Growing A Mobile Payment User Base has big quantity of spending on R&D as compare to its competitors, making the company to introduce more innovative and healthy products. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Smoothpay Growing A Mobile Payment User Base.
• Smoothpay Growing A Mobile Payment User Base is a popular brand name with high consumer's loyalty and brand name recall. This brand loyalty of customers increases the chances of simple market adoption of numerous new brand names of Smoothpay Growing A Mobile Payment User Base.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Smoothpay Growing A Mobile Payment User Base customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are rather various. It will take long to change the understanding of people ab out Smoothpay Growing A Mobile Payment User Base as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related items makes it possible for the business to catch the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. Thus broadening the market towards establishing nations can increase the Smoothpay Growing A Mobile Payment User Base company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Smoothpay Growing A Mobile Payment User Base customers. Instructors can advise their students to purchase Smoothpay Growing A Mobile Payment User Base items.
Threats
• Financial instability in countries, which are the possible markets for Smoothpay Growing A Mobile Payment User Base, can produce a number of concerns for Smoothpay Growing A Mobile Payment User Base.
• Shifting of products from regular to healthier, results in extra expenses and can result in decline company's earnings margins.
• As Smoothpay Growing A Mobile Payment User Base has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
