With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates also, as investors are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by establishing certain short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Smoothpay Growing A Mobile Payment User Base should perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its revenue.
• Evaluate the present target audience along with the marketplace section which is not include in the business's circle.
• Analyze the current financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to deal with. Acquire most favorable companies with a strong dedication to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Smoothpay Growing A Mobile Payment User Base worths and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Smoothpay Growing A Mobile Payment User Base as a company producing healthy items has been developed under midterm strategy and now the company might move towards taste element too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
