The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Rockboro Machine Tools Corporation has an experience of about 140 years, making it possible for business to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Industry.
• Rockboro Machine Tools Corporation has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Rockboro Machine Tools Corporation include; Maggi, Kit-Kat, Nescafe, etc.
• Rockboro Machine Tools Corporation has large amount of spending on R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious productsItems
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Rockboro Machine Tools Corporation.
• Rockboro Machine Tools Corporation is a popular brand name with high customer's loyalty and brand recall. This brand name commitment of consumers increases the chances of simple market adoption of numerous new brands of Rockboro Machine Tools Corporation.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to Rockboro Machine Tools Corporation consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite various. It will take long to change the understanding of people ab out Rockboro Machine Tools Corporation as a business selling healthy and healthy items.
Opportunities
• Introducing more health associated products allows the company to catch the market in which customers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards developing countries can boost the Rockboro Machine Tools Corporation business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Rockboro Machine Tools Corporation consumers. Instructors can suggest their students to purchase Rockboro Machine Tools Corporation products.
Threats
• Economic instability in nations, which are the potential markets for Rockboro Machine Tools Corporation, can create a number of problems for Rockboro Machine Tools Corporation.
• Shifting of products from typical to healthier, leads to extra costs and can lead to decrease company's profit margins.
• As Rockboro Machine Tools Corporation has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
