The VRIO analysis of Red Bull And Energy Drinks Company is a broad range analysis providing the organization with a possibility to acquire a feasible competitive benefit against its rivals in the food and drink industry, summarized in Exhibition I.
Valuable
The resources used by the Red Bull And Energy Drinks business are valuable for the business or not. Such as the resources like finance, human resources, management of operations and specialists in marketing. This are a few of the essential valuable elements of for the recognition of competitive advantage.
Rare
The valuable resources utilized by Red Bull And Energy Drinks are even unusual or expensive. If these resources are frequently found that it would be easier for the rivals and the new rivals in the industry to effortlessly move in competitors.
Imitation
The replica process is expensive for the rivals of Red Bull And Energy Drinks Company. However, it can be done just in two different techniques i.e. item duplication which is produced and made by Red Bull And Energy Drinks Business and launching of the alternative of the products with switching cost. This increases the hazard of disruption to the recent structure of the industry.
Organization
This component of VRIO analysis handle the compatibility of the company to position in the market making efficient usage of its important resources which are hard to mimic. Often, the development of management is totally based on the firm's execution strategy and team. Hence, this polishes the skills of the company by time based upon the choices made by firm for the progression of its tactical capitals.
Exhibit I: VRIO Analysis
