The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Ocean Park has an experience of about 140 years, making it possible for business to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Ocean Park has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Ocean Park include; Maggi, Kit-Kat, Nescafe, etc.
• Ocean Park has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious healthy.
• After embracing its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of Ocean Park.
• Ocean Park is a well-known brand name with high customer's commitment and brand recall. This brand name commitment of customers increases the opportunities of simple market adoption of various brand-new brands of Ocean Park.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer a negative signal to Ocean Park customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the perception of individuals ab out Ocean Park as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related items allows the company to catch the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing nations can increase the Ocean Park business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Ocean Park customers. For example, instructors can advise their trainees to acquire Ocean Park items.
Threats
• Economic instability in nations, which are the potential markets for Ocean Park, can produce a number of issues for Ocean Park.
• Shifting of products from regular to healthier, causes extra expenses and can cause decrease company's earnings margins.
• As Ocean Park has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
