The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Nivea A has an experience of about 140 years, enabling business to much better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Nivea A has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Nivea A consist of; Maggi, Kit-Kat, Nescafe, etc.
• Nivea A has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthy.
• After adopting its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Nivea A.
• Nivea A is a widely known brand name with high customer's commitment and brand name recall. This brand name loyalty of customers increases the opportunities of simple market adoption of numerous new brand names of Nivea A.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Nivea A consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to change the understanding of people ab out Nivea A as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the company to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets on the planet. Expanding the market towards developing countries can increase the Nivea A business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Nivea A consumers. Teachers can recommend their trainees to buy Nivea A items.
Threats
• Economic instability in countries, which are the potential markets for Nivea A, can develop a number of concerns for Nivea A.
• Shifting of items from regular to much healthier, results in additional expenses and can lead to decline business's earnings margins.
• As Nivea A has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
