Nivea A Case Executive Summary

This report evaluates the business operations of Nivea A Company. It is presently one of the biggest food-chains all over the world. Its business operations and products illustrate its vision of contributing its part to the advancement of a healthy world. It offers a range of items to its customers including animal food, drinks, confectionary items, treats, dairy products, and food for babies. Utilizing different strategies, it satisfies the requirements of its various market sectors. The food market is also anticipated to broaden in the coming years as the population of the world is anticipated to increase by one-third. This creates lots of chances for Nivea A to more broaden its business. Besides this, the use of innovation is also increasing in food processing market which even more create chances for Nivea A. Beverages contribute the greatest to the total earnings of the business, following which, are the dairy products. Nivea A has a competitive advantage over its customer in the department of research study and development, as it is spending the most in this department in the food industry. Its packaging also offers it an edge over its clients. Its marketing goals consist of ending up being the biggest producer of dairy products, development in the emerging markets, advance making use of innovation and growth in the natural food market. The business plans to broaden awareness amongst its customers and increase its consumer base from thirty-one percent to half. Though the risk of brand-new entrants and substitutes is high, Nivea A handles to stay among the leading and biggest food chains of the world due to the fact that of its strategic preparation and effective usage of its Research study and Development department.