The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Nestle has an experience of about 140 years, allowing business to much better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Nestle has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Nestle include; Maggi, Kit-Kat, Nescafe, etc.
• Nestle has large big of spending on R&D as compare to its competitors, making the company to launch introduce innovative and nutritious healthyItems
• After adopting its NHW Technique, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Nestle.
• Nestle is a widely known brand name with high consumer's commitment and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of various new brands of Nestle.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give a negative signal to Nestle clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the perception of individuals ab out Nestle as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related items makes it possible for the business to capture the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. Expanding the market towards establishing nations can improve the Nestle company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Nestle consumers. For example, instructors can advise their trainees to acquire Nestle products.
Threats
• Economic instability in countries, which are the potential markets for Nestle, can produce numerous problems for Nestle.
• Shifting of items from typical to healthier, causes extra expenses and can result in decline company's earnings margins.
• As Nestle has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
