It supplies a variety of products to its customers including family pet food, drinks, confectionary items, treats, dairy items, and food for babies. Its marketing objectives include ending up being the biggest manufacturer of dairy products, development in the emerging markets, advance the usage of technology and growth in the natural food market. The danger of new entrants and substitutes is high, Nestle manages to stay amongst the leading and biggest food chains of the world since of its strategic preparation and effective usage of its Research and Advancement department.
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