With the deep analysis of the above alternatives, it is suggested that the business must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and ingenious items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices also, as investors want to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Mumate B Confidential For Maxwell ought to carry out numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its revenue.
• Evaluate the existing target audience along with the market sector which is not include in the company's circle.
• Evaluate the current financial data to measure the amount that should be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Acquire most beneficial companies with a strong commitment to health, to build the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Mumate B Confidential For Maxwell values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste factor, as the base for the Mumate B Confidential For Maxwell as a business producing healthy items has been built under midterm plan and now the business might move towards taste aspect also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
