The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Mercedes Benz India has an experience of about 140 years, enabling business to better perform, in various situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Mercedes Benz India has more than 2000 brands, which increase the circle of its target customers. These brand names include baby foods, pet food, confectionary products, beverages etc. Famous brands of Mercedes Benz India consist of; Maggi, Kit-Kat, Nescafe, etc.
• Mercedes Benz India has large quantity of spending on R&D as compare to its rivals, making the business to release more ingenious and nutritious products. This innovation offers the company a high competitive position in long run.
• After adopting its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Mercedes Benz India.
• Mercedes Benz India is a popular brand with high consumer's commitment and brand name recall. This brand name loyalty of customers increases the possibilities of simple market adoption of different new brand names of Mercedes Benz India.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to Mercedes Benz India customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather various. It will take long to alter the perception of individuals ab out Mercedes Benz India as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated products enables the business to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Thus broadening the market towards establishing countries can boost the Mercedes Benz India company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Mercedes Benz India customers. Instructors can advise their trainees to acquire Mercedes Benz India items.
Threats
• Financial instability in countries, which are the prospective markets for Mercedes Benz India, can develop numerous issues for Mercedes Benz India.
• Shifting of products from regular to healthier, results in additional costs and can cause decrease company's revenue margins.
• As Mercedes Benz India has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
