The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Mary Griffin At Derby Foods has an experience of about 140 years, enabling business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Mary Griffin At Derby Foods has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, animal food, confectionary items, drinks etc. Famous brand names of Mary Griffin At Derby Foods consist of; Maggi, Kit-Kat, Nescafe, and so on
• Mary Griffin At Derby Foods has large quantity of spending on R&D as compare to its competitors, making the business to release more ingenious and nutritious items. This innovation offers the company a high competitive position in long run.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Mary Griffin At Derby Foods.
• Mary Griffin At Derby Foods is a popular brand with high customer's commitment and brand recall. This brand loyalty of customers increases the possibilities of simple market adoption of numerous new brands of Mary Griffin At Derby Foods.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Mary Griffin At Derby Foods clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Mary Griffin At Derby Foods as a company offering healthy and healthy products.
Opportunities
• Introducing more health related products enables the company to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing countries can improve the Mary Griffin At Derby Foods business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Mary Griffin At Derby Foods customers. For example, instructors can recommend their trainees to acquire Mary Griffin At Derby Foods items.
Threats
• Economic instability in nations, which are the prospective markets for Mary Griffin At Derby Foods, can produce numerous problems for Mary Griffin At Derby Foods.
• Shifting of products from typical to much healthier, causes additional costs and can cause decline business's revenue margins.
• As Mary Griffin At Derby Foods has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
