The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Levy Restaurants has an experience of about 140 years, allowing business to better carry out, in different situations.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Market.
• Levy Restaurants has more than 2000 brands, which increase the circle of its target customers. These brands consist of baby foods, family pet food, confectionary items, beverages and so on. Famous brand names of Levy Restaurants include; Maggi, Kit-Kat, Nescafe, etc.
• Levy Restaurants has large quantity of costs on R&D as compare to its rivals, making the business to launch more ingenious and nutritious products. This development supplies the company a high competitive position in long run.
• After adopting its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Levy Restaurants.
• Levy Restaurants is a widely known brand name with high consumer's commitment and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of numerous new brands of Levy Restaurants.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Levy Restaurants clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Levy Restaurants as a business selling healthy and nutritious products.
Opportunities
• Presenting more health associated items enables the business to capture the marketplace in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets in the world. Hence expanding the market towards developing countries can enhance the Levy Restaurants company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Levy Restaurants customers. For instance, instructors can advise their trainees to purchase Levy Restaurants items.
Threats
• Financial instability in countries, which are the possible markets for Levy Restaurants, can create a number of problems for Levy Restaurants.
• Shifting of items from typical to healthier, causes additional expenses and can cause decrease business's profit margins.
• As Levy Restaurants has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
