With the deep analysis of the above alternatives, it is advised that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs as well, as financiers are willing to invest more in business with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented effectively by establishing particular short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Lean Transformation At Global Connect must carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its revenue.
• Analyze the existing target audience along with the market sector which is not consist of in the company's circle.
• Examine the present financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to deal with. Obtain most favorable companies with a strong commitment to health, to develop the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Lean Transformation At Global Connect worths and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Lean Transformation At Global Connect as a company producing healthy products has actually been built under midterm strategy and now the business might move towards taste element as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
