With the deep analysis of the above options, it is suggested that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates as well, as financiers are willing to invest more in business with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by developing specific short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Launching And Steering A Green It Company The Case Of Greenfield Software need to perform different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its profits.
• Evaluate the existing target market in addition to the market sector which is not consist of in the company's circle.
• Evaluate the current financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Launching And Steering A Green It Company The Case Of Greenfield Software values and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Launching And Steering A Green It Company The Case Of Greenfield Software as a company producing healthy products has been built under midterm plan and now the business might move towards taste factor also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
