The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Kulicke And Soffa Industries Inc In China Transferring Knowledge A has an experience of about 140 years, enabling business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Kulicke And Soffa Industries Inc In China Transferring Knowledge A has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of baby foods, pet food, confectionary products, beverages and so on. Famous brand names of Kulicke And Soffa Industries Inc In China Transferring Knowledge A include; Maggi, Kit-Kat, Nescafe, etc.
• Kulicke And Soffa Industries Inc In China Transferring Knowledge A has large amount of spending on R&D as compare to its competitors, making the company to launch more innovative and nutritious products. This development supplies the business a high competitive position in long term.
• After adopting its NHW Technique, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Kulicke And Soffa Industries Inc In China Transferring Knowledge A.
• Kulicke And Soffa Industries Inc In China Transferring Knowledge A is a widely known brand with high customer's loyalty and brand recall. This brand loyalty of customers increases the opportunities of simple market adoption of various new brand names of Kulicke And Soffa Industries Inc In China Transferring Knowledge A.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can provide a negative signal to Kulicke And Soffa Industries Inc In China Transferring Knowledge A customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the perception of individuals ab out Kulicke And Soffa Industries Inc In China Transferring Knowledge A as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related products enables the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing countries can improve the Kulicke And Soffa Industries Inc In China Transferring Knowledge A service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Kulicke And Soffa Industries Inc In China Transferring Knowledge A customers. Instructors can suggest their trainees to purchase Kulicke And Soffa Industries Inc In China Transferring Knowledge A products.
Threats
• Financial instability in countries, which are the potential markets for Kulicke And Soffa Industries Inc In China Transferring Knowledge A, can produce a number of problems for Kulicke And Soffa Industries Inc In China Transferring Knowledge A.
• Shifting of products from typical to much healthier, results in additional expenses and can result in decrease company's profit margins.
• As Kulicke And Soffa Industries Inc In China Transferring Knowledge A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
