With the deep analysis of the above alternatives, it is suggested that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs also, as investors are willing to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by establishing particular short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Jetblue Airways Deicing At Logan Airport must carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its earnings.
• Evaluate the present target audience in addition to the market segment which is not include in the business's circle.
• Evaluate the current financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Get most beneficial organizations with a strong commitment to health, to develop the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Jetblue Airways Deicing At Logan Airport worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Jetblue Airways Deicing At Logan Airport as a business producing healthy items has actually been constructed under midterm plan and now the business might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
