The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Is Your Business Ready For A Digital Future has an experience of about 140 years, enabling company to better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Is Your Business Ready For A Digital Future has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Is Your Business Ready For A Digital Future include; Maggi, Kit-Kat, Nescafe, and so on
• Is Your Business Ready For A Digital Future has large big of spending on R&D as compare to its competitorsRivals making the company business launch more innovative and nutritious products.
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Is Your Business Ready For A Digital Future.
• Is Your Business Ready For A Digital Future is a popular brand name with high customer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of numerous brand-new brands of Is Your Business Ready For A Digital Future.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can provide an unfavorable signal to Is Your Business Ready For A Digital Future consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to change the perception of individuals ab out Is Your Business Ready For A Digital Future as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related products enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. Broadening the market towards establishing nations can increase the Is Your Business Ready For A Digital Future company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Is Your Business Ready For A Digital Future customers. For example, instructors can suggest their trainees to buy Is Your Business Ready For A Digital Future items.
Threats
• Economic instability in nations, which are the potential markets for Is Your Business Ready For A Digital Future, can produce a number of problems for Is Your Business Ready For A Digital Future.
• Shifting of products from normal to much healthier, leads to additional costs and can result in decline business's revenue margins.
• As Is Your Business Ready For A Digital Future has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
