The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Ibm Watson has an experience of about 140 years, allowing company to much better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Ibm Watson has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Ibm Watson consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ibm Watson has large amount of spending costs R&D as compare to its competitors, making the company to launch introduce innovative and nutritious products.
• After embracing its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Ibm Watson.
• Ibm Watson is a widely known brand with high customer's loyalty and brand name recall. This brand name loyalty of customers increases the chances of simple market adoption of different brand-new brand names of Ibm Watson.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can give a negative signal to Ibm Watson consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out Ibm Watson as a business selling healthy and healthy items.
Opportunities
• Introducing more health related items allows the company to record the market in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets on the planet. Expanding the market towards establishing nations can enhance the Ibm Watson business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Ibm Watson consumers. Instructors can advise their students to acquire Ibm Watson products.
Threats
• Economic instability in countries, which are the prospective markets for Ibm Watson, can produce a number of issues for Ibm Watson.
• Shifting of items from regular to healthier, results in additional expenses and can cause decline company's earnings margins.
• As Ibm Watson has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
