With the deep analysis of the above options, it is advised that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices also, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy How To Monetize Your Data must perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its revenue.
• Examine the current target audience along with the market section which is not include in the business's circle.
• Examine the present financial data to determine the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to handle. Acquire most favorable organizations with a strong dedication to health, to construct the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about How To Monetize Your Data values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the How To Monetize Your Data as a company producing healthy items has actually been constructed under midterm plan and now the business might move towards taste element too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
