The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Health City Cayman Islands has an experience of about 140 years, enabling business to much better perform, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Industry.
• Health City Cayman Islands has more than 2000 brand names, which increase the circle of its target consumers. These brands include child foods, pet food, confectionary products, drinks etc. Famous brands of Health City Cayman Islands consist of; Maggi, Kit-Kat, Nescafe, and so on
• Health City Cayman Islands has big quantity of spending on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development offers the business a high competitive position in long run.
• After embracing its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Health City Cayman Islands.
• Health City Cayman Islands is a popular brand name with high customer's loyalty and brand recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brand names of Health City Cayman Islands.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give a negative signal to Health City Cayman Islands customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are rather different. It will take long to alter the perception of individuals ab out Health City Cayman Islands as a business offering healthy and healthy items.
Opportunities
• Presenting more health associated items allows the company to capture the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets on the planet. Hence broadening the marketplace towards establishing nations can enhance the Health City Cayman Islands company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Health City Cayman Islands consumers. For instance, instructors can recommend their students to acquire Health City Cayman Islands items.
Threats
• Economic instability in nations, which are the prospective markets for Health City Cayman Islands, can produce a number of problems for Health City Cayman Islands.
• Shifting of products from normal to much healthier, causes extra costs and can lead to decline company's earnings margins.
• As Health City Cayman Islands has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
