With the deep analysis of the above alternatives, it is suggested that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs too, as investors want to invest more in business with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be carried out effectively by establishing particular short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Haier Zero Distance To The Customer B Online ought to perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce the majority of its revenue.
• Evaluate the present target audience as well as the marketplace sector which is not include in the business's circle.
• Examine the existing financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Obtain most beneficial organizations with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Haier Zero Distance To The Customer B Online worths and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Haier Zero Distance To The Customer B Online as a business producing healthy items has been developed under midterm strategy and now the company might move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
