With the deep analysis of the above options, it is suggested that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices as well, as investors are willing to invest more in business with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing specific short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Haier Zero Distance To The Customer A Online should perform different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its profits.
• Analyze the present target audience as well as the market sector which is not consist of in the company's circle.
• Evaluate the current financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Acquire most favorable organizations with a strong dedication to health, to construct the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Haier Zero Distance To The Customer A Online worths and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the Haier Zero Distance To The Customer A Online as a business producing healthy products has been developed under midterm plan and now the company could move towards taste factor as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
