With the deep analysis of the above alternatives, it is recommended that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices also, as investors are willing to invest more in companies with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by establishing specific short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Glass Hostaria Restaurant Innovation At The Heart Of Trastevere need to carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its income.
• Evaluate the present target market as well as the market sector which is not consist of in the company's circle.
• Examine the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Obtain most beneficial organizations with a strong dedication to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Glass Hostaria Restaurant Innovation At The Heart Of Trastevere values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Glass Hostaria Restaurant Innovation At The Heart Of Trastevere as a business producing healthy items has been built under midterm strategy and now the business might move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
