The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Gibson Insurance Company has an experience of about 140 years, allowing company to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Gibson Insurance Company has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, family pet food, confectionary items, drinks etc. Famous brand names of Gibson Insurance Company include; Maggi, Kit-Kat, Nescafe, etc.
• Gibson Insurance Company has large quantity of spending on R&D as compare to its rivals, making the company to launch more innovative and nutritious items. This innovation offers the business a high competitive position in long run.
• After embracing its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Gibson Insurance Company.
• Gibson Insurance Company is a well-known brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the possibilities of easy market adoption of numerous brand-new brands of Gibson Insurance Company.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Gibson Insurance Company customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to change the understanding of people ab out Gibson Insurance Company as a business offering healthy and nutritious items.
Opportunities
• Presenting more health associated items enables the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards establishing nations can enhance the Gibson Insurance Company business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Gibson Insurance Company consumers. Instructors can recommend their students to purchase Gibson Insurance Company products.
Threats
• Financial instability in countries, which are the potential markets for Gibson Insurance Company, can create numerous issues for Gibson Insurance Company.
• Shifting of items from regular to much healthier, leads to additional costs and can lead to decline business's earnings margins.
• As Gibson Insurance Company has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
