The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• From Imitation To Innovation Zongshen Industrial Group has an experience of about 140 years, making it possible for business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• From Imitation To Innovation Zongshen Industrial Group has more than 2000 brands, which increase the circle of its target consumers. These brands consist of infant foods, pet food, confectionary items, beverages etc. Famous brand names of From Imitation To Innovation Zongshen Industrial Group consist of; Maggi, Kit-Kat, Nescafe, and so on
• From Imitation To Innovation Zongshen Industrial Group has big amount of costs on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development offers the company a high competitive position in long run.
• After embracing its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of From Imitation To Innovation Zongshen Industrial Group.
• From Imitation To Innovation Zongshen Industrial Group is a well-known brand with high customer's commitment and brand name recall. This brand name commitment of consumers increases the possibilities of simple market adoption of different new brands of From Imitation To Innovation Zongshen Industrial Group.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer a negative signal to From Imitation To Innovation Zongshen Industrial Group customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out From Imitation To Innovation Zongshen Industrial Group as a business selling healthy and nutritious products.
Opportunities
• Introducing more health related products enables the business to catch the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing nations can enhance the From Imitation To Innovation Zongshen Industrial Group business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of From Imitation To Innovation Zongshen Industrial Group customers. Teachers can recommend their students to buy From Imitation To Innovation Zongshen Industrial Group products.
Threats
• Financial instability in countries, which are the potential markets for From Imitation To Innovation Zongshen Industrial Group, can develop several issues for From Imitation To Innovation Zongshen Industrial Group.
• Shifting of items from typical to healthier, results in extra expenses and can result in decline company's revenue margins.
• As From Imitation To Innovation Zongshen Industrial Group has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
