It provides a range of items to its consumers including family pet food, drinks, confectionary products, snacks, dairy items, and food for babies. Its marketing objectives consist of ending up being the biggest producer of dairy items, development in the emerging markets, advance the usage of innovation and growth in the natural food market. The hazard of new entrants and replacements is high, From Imitation To Innovation Zongshen Industrial Group manages to stay among the leading and biggest food chains of the world since of its tactical preparation and effective usage of its Research and Advancement department.
Home >> Kelloggs >> From Imitation To Innovation Zongshen Industrial Group >> Executive Summary
