With the deep analysis of the above options, it is advised that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share rates as well, as financiers are willing to invest more in business with considerable R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by establishing certain short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Flex Hungary Launching Production A ought to perform various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its revenue.
• Examine the current target market along with the marketplace section which is not include in the business's circle.
• Examine the current financial data to determine the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Get most favorable companies with a strong commitment to health, to build the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Flex Hungary Launching Production A worths and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Flex Hungary Launching Production A as a business producing healthy items has been built under midterm plan and now the company might move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
