The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Facebook B has an experience of about 140 years, allowing company to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Facebook B has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Facebook B include; Maggi, Kit-Kat, Nescafe, and so on
• Facebook B has large amount quantity spending on R&D as compare to its competitorsRivals making the company to launch release innovative ingenious nutritious products.
• After embracing its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Facebook B.
• Facebook B is a well-known brand name with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of simple market adoption of various brand-new brand names of Facebook B.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give a negative signal to Facebook B clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite various. It will take long to alter the perception of individuals ab out Facebook B as a company selling healthy and nutritious products.
Opportunities
• Presenting more health related products allows the business to record the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards developing countries can increase the Facebook B organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Facebook B customers. Instructors can suggest their trainees to purchase Facebook B items.
Threats
• Economic instability in countries, which are the prospective markets for Facebook B, can produce several issues for Facebook B.
• Shifting of products from typical to much healthier, results in extra costs and can lead to decline business's revenue margins.
• As Facebook B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
