With the deep analysis of the above alternatives, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as financiers are willing to invest more in companies with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by establishing certain short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Facebook B need to carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its revenue.
• Analyze the existing target audience in addition to the marketplace segment which is not consist of in the company's circle.
• Analyze the existing financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Obtain most beneficial companies with a strong commitment to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Facebook B values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Facebook B as a business producing healthy items has actually been built under midterm plan and now the business might move towards taste factor as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
