Facebook B Case Executive Summary

This report evaluates business operations of Facebook B Business. It is presently one of the biggest food-chains worldwide. Its company operations and products portray its vision of contributing its part to the advancement of a healthy world. It supplies a variety of products to its consumers consisting of animal food, drinks, confectionary items, treats, dairy items, and food for infants. Utilizing different methods, it pleases the requirements of its different market sectors. The food industry is also anticipated to broaden in the coming years as the population of the world is expected to increase by one-third. This creates many chances for Facebook B to more expand its service. Aside from this, making use of technology is also increasing in food processing market which further create chances for Facebook B. Beverages contribute the greatest to the total revenue of the business, following which, are the dairy items. Facebook B has a competitive advantage over its customer in the department of research and development, as it is investing the most in this department in the food industry. Its product packaging likewise provides it an edge over its consumers. Its marketing objectives consist of ending up being the largest maker of dairy items, development in the emerging markets, advance making use of innovation and growth in the organic food market. The business plans to expand awareness among its customers and increase its client base from thirty-one percent to fifty percent. Though the threat of brand-new entrants and substitutes is high, Facebook B manages to stay among the top and biggest food chains of the world since of its tactical preparation and effective use of its Research and Development department.