It offers a variety of products to its customers including family pet food, beverages, confectionary products, snacks, dairy products, and food for infants. Its marketing objectives consist of becoming the largest producer of dairy products, development in the emerging markets, advance the use of innovation and development in the organic food market. The threat of new entrants and substitutes is high, Exploit The Product Life Cycle handles to remain amongst the leading and biggest food chains of the world due to the fact that of its tactical planning and effective use of its Research and Advancement department.
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