With the deep analysis of the above options, it is recommended that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates also, as financiers are willing to invest more in business with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by developing certain short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Exel Plc Supply Chain Management At Haus Mart must carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its profits.
• Analyze the existing target audience in addition to the marketplace segment which is not include in the business's circle.
• Evaluate the present financial data to measure the amount that should be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Exel Plc Supply Chain Management At Haus Mart values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Exel Plc Supply Chain Management At Haus Mart as a company producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
