The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Eskimo Pie has an experience of about 140 years, making it possible for business to better perform, in numerous circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Eskimo Pie has more than 2000 brand names, which increase the circle of its target customers. These brand names include infant foods, animal food, confectionary products, drinks and so on. Famous brands of Eskimo Pie include; Maggi, Kit-Kat, Nescafe, etc.
• Eskimo Pie has large amount of spending on R&D as compare to its rivals, making the business to release more ingenious and nutritious items. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Eskimo Pie.
• Eskimo Pie is a widely known brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the chances of easy market adoption of numerous brand-new brands of Eskimo Pie.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to Eskimo Pie consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Eskimo Pie as a company selling healthy and healthy items.
Opportunities
• Presenting more health related products enables the business to record the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards establishing nations can boost the Eskimo Pie service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Eskimo Pie consumers. Instructors can suggest their trainees to purchase Eskimo Pie products.
Threats
• Economic instability in countries, which are the potential markets for Eskimo Pie, can create several problems for Eskimo Pie.
• Shifting of products from normal to much healthier, causes extra costs and can result in decline business's revenue margins.
• As Eskimo Pie has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
