It offers a variety of items to its customers consisting of family pet food, beverages, confectionary products, snacks, dairy items, and food for babies. Its marketing objectives consist of becoming the biggest manufacturer of dairy items, development in the emerging markets, advance the use of technology and development in the natural food market. The danger of new entrants and replacements is high, Eskimo Pie manages to stay among the top and biggest food chains of the world because of its tactical preparation and effective use of its Research and Advancement department.
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