With the deep analysis of the above alternatives, it is advised that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs as well, as investors are willing to invest more in business with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing specific short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Elephant Bar Restaurant Mezzanine Financing must carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its income.
• Analyze the existing target audience as well as the market segment which is not include in the business's circle.
• Examine the present financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Elephant Bar Restaurant Mezzanine Financing values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the Elephant Bar Restaurant Mezzanine Financing as a business producing healthy items has actually been developed under midterm plan and now the company might move towards taste element also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
