With the deep analysis of the above alternatives, it is advised that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors want to invest more in companies with substantial R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Method can be executed successfully by developing particular short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Duolingo A De Facto Language Tutor ought to perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its revenue.
• Examine the existing target market as well as the marketplace section which is not consist of in the company's circle.
• Analyze the present financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Get most beneficial companies with a strong dedication to health, to construct the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Duolingo A De Facto Language Tutor values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Duolingo A De Facto Language Tutor as a company producing healthy products has actually been built under midterm plan and now the business might move towards taste factor also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
