With the deep analysis of the above alternatives, it is suggested that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce brand-new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs too, as investors want to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing specific short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Data To Knowledge To Results Building An Analytic Capability ought to carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its profits.
• Examine the current target market in addition to the marketplace section which is not include in the company's circle.
• Examine the present financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Obtain most favorable companies with a strong dedication to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Data To Knowledge To Results Building An Analytic Capability values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Data To Knowledge To Results Building An Analytic Capability as a company producing healthy products has actually been developed under midterm strategy and now the business could move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
