The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Competitive Dynamics has an experience of about 140 years, allowing business to better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Competitive Dynamics has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Competitive Dynamics include; Maggi, Kit-Kat, Nescafe, etc.
• Competitive Dynamics has large big quantity spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious healthy.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Competitive Dynamics.
• Competitive Dynamics is a well-known brand with high customer's commitment and brand name recall. This brand commitment of consumers increases the opportunities of easy market adoption of numerous brand-new brands of Competitive Dynamics.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can provide a negative signal to Competitive Dynamics clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are quite various. It will take long to change the understanding of people ab out Competitive Dynamics as a company offering healthy and nutritious items.
Opportunities
• Introducing more health associated items allows the business to capture the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. For this reason broadening the marketplace towards establishing nations can increase the Competitive Dynamics service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Competitive Dynamics consumers. Instructors can recommend their students to purchase Competitive Dynamics items.
Threats
• Economic instability in nations, which are the potential markets for Competitive Dynamics, can develop several concerns for Competitive Dynamics.
• Shifting of products from typical to healthier, leads to additional costs and can cause decline company's earnings margins.
• As Competitive Dynamics has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular problems.
Exhibit F: SWOT Analysis
