With the deep analysis of the above options, it is advised that the business must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs too, as financiers want to invest more in business with substantial R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be executed effectively by developing particular short term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Code2040 Changing The Game need to carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its profits.
• Examine the existing target audience along with the marketplace sector which is not consist of in the company's circle.
• Analyze the present financial data to determine the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Code2040 Changing The Game worths and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste factor, as the base for the Code2040 Changing The Game as a company producing healthy items has been built under midterm plan and now the company could move towards taste aspect too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
